- FEMALE FOUNDER -
JoRocco was born from native New Yorker Sammy-Jo Rocco’s mission to create an unconventional jewelry brand that is injected with a rebellious spirit. At just nineteen, she realized the need for a brand that gives confidence back to women everywhere. JoRocco’s strong designs bring this vision to life by creating an inclusive community where all are welcomed. You can find this self-taught creator making your jewelry right here in New York City.
- OUR MISSION -
Known for our bold statement jewelry that brings out your inner confidence, our mission is to inspire all women to live life boldly as they celebrate their individuality. From statement necklaces to handmade body chain accessories designed in New York City, you'll look & feel empowered in your custom fashion designs.
- UNITY | DIVERSITY | INCLUSIVITY -
The foundation of JoRocco is rooted in unity. JR began with the mission to build an inclusive community where all are welcomed, and personal expression is highlighted in all we do. From our inclusive campaigns that are free of photoshop, to our diverse family of employees and interns, we actively work to break down the traditional barriers of the fashion industry, and replace them with opportunity for all.
- REDUCING WASTE -
Our handmade pieces are packaged using reusable bags that double as jewelry storage. Our handmade pieces are made to wear forever, and our custom storage bags will keep your jewelry looking as good as new.
Any additional materials left over from production are used to make limited edition styles sold exclusively at our shop. We aim to limit waste using what we do best- creating unique, timeless jewelry.
- HANDMADE IN SMALL BATCHES IN NYC -
Unlike fast fashion brands, we focus on making only what we need. Each piece is thoughtfully made in small quantities, which reduces excess and guarantees your jewelry is made with the time and care that ensures quality.
- WHAT CUSTOMERS ARE SAYING -
"This isn't a necklace. It's a statement. It's also a piece around which you can build an entire outfit."
- Amy Sciarretto, Editor at Bustle
"JoRocco made me look like a real rockstar with her 2020 collection!"
- Sarah Gaugler, Lead vocalist at Turbo Goth