Artistic portrait of the founder of JoRocco- Sammy-Jo Rocco


JoRocco was founded by Sammy-Jo Rocco, a native New Yorker driven by a passionate mission to create an exceptional jewelry brand that transcends gender boundaries. With a rebellious spirit, Sammy-Jo recognized the need for a brand that empowers and uplifts individuals from all walks of life.

JoRocco's bold designs embody inclusivity, welcoming everyone into a community that celebrates uniqueness and self-expression. Regardless of gender, you'll find a place within this extraordinary brand. Handcrafted in the vibrant city of New York, Sammy-Jo, a self-taught creator, personally brings each piece of jewelry to life.

Embrace your individuality and embrace JoRocco. Step into a world where jewelry knows no boundaries and self-expression is honored. With JoRocco, you can adorn yourself with pieces that not only enhance your style but also tell your distinctive story. Join our diverse community and celebrate the power of embracing your authentic self without limits.  


Samayah models JoRocco's bold Amy necklace sculpture 


Discover sustainable luxury at JoRocco, where artistry meets exclusivity. Our commitment to reducing waste, promoting sustainability, and offering exclusive collector's jewelry is unmatched. We understand the importance of inclusivity and the desire for unique, limited availability items that appeal to art collectors. Here's how we achieve this:

  1. Thoughtful Packaging: Our commitment to sustainability extends to the packaging of our collector's items. We carefully choose reusable bags that not only serve as practical jewelry storage but also exhibit the artistry and uniqueness of each piece. These bags are designed to protect your jewelry while minimizing waste, allowing you to store and preserve your collection in an eco-friendly and stylish manner.

  2. Timeless Design for Lasting Artistic Value: Our handmade pieces are meticulously crafted with artistic vision in mind. Sammy-Jo infuses her creativity into every detail, resulting in jewelry that transcends conventional fashion. By investing in these artistic endeavors, we create collector's items that are not only beautiful but also hold significant artistic value, making them sought-after additions to any art collection.

  3. Limited Availability for Exclusivity: We understand the appeal of exclusive pieces to collectors. To meet this demand, we produce our jewelry in limited quantities. This deliberate approach ensures that each piece remains unique and highly coveted, adding a sense of rarity and exclusivity to your collection. By offering limited availability, we celebrate the diversity of collectors and their appreciation for one-of-a-kind treasures.

  4. Utilizing Excess Materials: We strive to minimize waste by repurposing any additional materials left over from production. These materials are used to create limited edition styles that are exclusively available at our shop. By giving new life to these surplus resources, we not only reduce waste but also offer collectors the opportunity to own truly unique pieces that showcase our commitment to sustainability and creative reuse.

At JoRocco, we believe that jewelry can be both a personal adornment and a meaningful addition to an art collection. Our dedication to reducing waste and promoting sustainability is seamlessly integrated into our practices, ensuring that every collector's item is a testament to our commitment to the environment and artistic excellence. Join us in celebrating the intersection of art, sustainability, and jewelry, and let our collector's items inspire your passion for unique and treasured creations.

 Model receive's her custom jewelry fitting in JoRocco's storefront


At JoRocco, our mission is to provide exceptional jewelry customization services tailored to your unique desires. Led by Sammy-Jo, our skilled artisan, we offer a wide range of customization options to meet your specific needs. Whether you want to add a charming detail, remove an existing one, or adjust the length and fit of your jewelry, Sammy-Jo will collaborate closely with you to create a truly one-of-a-kind masterpiece. Located in Miami, our store serves as a haven for exploring the limitless possibilities of customization. To begin this exciting journey, schedule your private appointment by texting 845-216-8639. Experience the art of personalized jewelry at JoRocco.

JoRocco's Beading event hosted at the Standard. Participants engage in making unique bracelets to ring in the new year 

Indulge in the mystery of JoRocco, a brand that transcends mere jewelry-making. We exist to immerse you in a world of dark enchantment, igniting desires that are both thrilling and forbidden. At JoRocco, we tantalize your senses with experiences that are anything but ordinary. Picture yourself amidst a gathering of diverse souls, drawn together to embark on a live jewelry-making odyssey that will leave you breathless. From bewitching beading rituals to the bewilderment of custom chain and charm bars, our portfolio is a haven for those eager to embrace the untamed passions within. Dare to defy convention and embrace the shadows that dance along your skin. To explore our selection of irresistible events, submit your desires to Prepare to surrender to the captivating journey of jewelry-making with JoRocco, where your creativity unfurls and the art takes on a whole new level of intrigue.