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JoRocco was born from native New Yorker Sammy-Jo Rocco’s mission to create an unconventional jewelry brand that is injected with a rebellious spirit. At just nineteen while enrolled at LIM College, she realized the need for a brand who gives confidence back to women everywhere. JoRocco’s strong pieces bring this vision to life by creating an inclusive community where all are welcomed. You can find this self taught badass making your jewelry right here in New York City.

Don’t let anything chain you down!



Known for our bold statement jewelry that brings out your inner rock star, our mission is to inspire women to live life boldly as they emphasize and celebrate individuality. 

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